With booming sites like MySpace, Facebook, Twitter, FriendFeed, etc., many of my clients have asked for my help in the social networking space. Many are surprised when I suggest that they shouldn’t do anything at all. Sure, its a very powerful area to participate in, and has far-reaching capabilities. The ability to build online communities and manage them from central locations is truly something marvelous. However, to truly take advantage of the benefits that these sites and services offer, it takes time. More specifically, its not enough to just create a MySpace or Facebook profile and say you’re an active participant in the social networking world. Quite simply, you have to live in it and make it a part of your daily routines in order to see the benefit of that space. Nobody wants to see an abandoned MySpace or Facebook profile. No one is going to follow you on Twitter if you never post. No one is going to subscribe to your RSS feeds if you don’t have anything to say. So before you take that leap into the social networking space, consider for a moment if you’re willing to shift the way you work and communicate.
Phaseous Phact: If you want to dive into social networking, designate one person in your company to monitor the pages daily. This is an ideal task for interns!