Phaseous on Fox Business
June 25, 2008
Phaseous is featured in this article on Fox Business by Nancy Colasurdo. This piece is a great representation of our approach to branding, site building and optimization.
http://www.foxbusiness.com/story/personal-finance/web-site/
Internet Anonymity
June 23, 2008
During the days of the early Internet (web 1.0 as some refer to it), as soon as folks were able to get online they began searching for and participating in the discussion of special interests (such as playing electric guitar) that mirrored their passions. Due to the limitations of technology of the day (i.e. number of characters, folks with similar names, etc), this Web 1.0 world was full of creative and sometimes auto-generated screenames (like johnny6785). A side effect of these limitations gave birth to the dawn of Internet Anonymity where folks could act as they wished online without much fear of having their true identities revealed.
Fast forward a few years. That small discussion board that a person has been contributing too since 1999 has grown dramatically in both number of visitors and depth of content. On the net, johnny6785 has positioned himself as a guru within the realm of all things electric guitar. The Internet has made it possible for him to connect with folks around the globe and develop his online reputation. One problem though……who exactly is johnny6785?
Phaseous Phact: Since everything we do on the Internet arguably will remain there forever, its important to use your real name (or corporate identity) if you wish to positively participate in the disucssion and develop your online reputation.
Online Reputation Management
June 16, 2008
Data is a funny thing. It’s easy to create, but difficult to destroy. Many successful businesses provide data recovery and forensics services. The fact is that even when we think data has been erased, in most cases the data is still floating around somewhere. In the world of blogs, social networking and the syndication of content, this is even more true. An interesting example of this: Back in the year 2000, I was on a business trip in Chicago. While at dinner with friends, I was casually approached and then interviewed by a reporter saying he was covering the 2000 election. Turns out I was quoted in The New York Times, but I had no idea this happened until summer of 2007 via a google alert for my name. This goes to show that anything you say, even many years after it was first published online, search engines are still indexing and serving up relevant information.
Phaseous Phact: When writing an email or posting content online, don’t write anything you wouldn’t want to appear on the cover of the New York Times.
Content is King
June 9, 2008
People often ask me, “What are the secrets to Search Engine Optimization?” When I inform folks that the technology and techniques to properly optimize content for the web has been around since practically its inception, they are quite surprised. With all of the pomp and circumstance surrounding web site design over the past several years, many designers and programmers have lost sight of what is important. They are too concerned in how something looks (want to make something “great”) and pay no attention to how the public will actually find the site they are building! To put it simply, content is king. Without quality, relevant and timely content, no search engine is ever going to find your site. Through the proper use of META data (meta title, meta keywords and meta description) at the point of document publication, combined with how the actual page copy is authored, make all the difference in the world. Especially so, when it comes to how search engines find, index and ultimately serve up your information.
Phaseous Phact: Write into your marketing plan a strategy for regularly releasing new information, content and updates about your company progress. Keep it fresh..keep it real!
The Truth About Links
June 2, 2008
The more credible sources you cite in making any argument, the more sound your argument will come across. The same can be said for how search engines gage your online reputation. If a search engine considers a particular site an authority on any given topic, (for Google this is called “page rank”) it links to content on your website. Chances are those same search engines will put a higher relevance on the content of your site than your competitors. The old-school belief that any inbound link is a good link is out of date. Search engines have become wise to the many link-farms and link-spammers that have appeared all over the internet in recent years.
Phaseous Phact: Seek out major blog sites and media outlets to provide links to your site, since they are more credible.