The more credible sources you cite in making any argument, the more sound your argument will come across. The same can be said for how search engines gage your online reputation. If a search engine considers a particular site an authority on any given topic, (for Google this is called “page rank”) it links to content on your website. Chances are those same search engines will put a higher relevance on the content of your site than your competitors. The old-school belief that any inbound link is a good link is out of date. Search engines have become wise to the many link-farms and link-spammers that have appeared all over the internet in recent years.
Phaseous Phact: Seek out major blog sites and media outlets to provide links to your site, since they are more credible.