How to write a SEO-friendly press release

Today it is more important than ever to understand and appreciate the nuances of how authoring content for the web differs from old-school press release and marketing copywriting. Gone are the long and elaborate introductory paragraphs.  As search engines treat the...

Social Media for Realtors

Its no news that realtors are looking for innovative ways to generate leads these days.  What is different is how they're able to efficiently leverage technology to achieve their goals and set themselves apart from the competition.  As we've discussed in the past,...

Why Building a Flash Website is a Bad Idea

Even though its widely accpeted in the SEO community that flash based websites are not search engine friendly, this information isn't universally known, let alone properly understood.  A recent discussion on this topic convinced me that this subject was worth...

When not to rely on SEO

While investing in SEO in today's market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal.  As discussed over on searchengineguide.com: If you have created a completely new product that serves...

ROI on SEO vs. PPC

Just as savvy investors see opportunity in down markets, internet marketers and SEO experts do the same when they notice a disproportion in spending on PPC (pay-per-click) advertising compared to SEO.  The often referenced "Google Heat Map" indicates that the...

Google and Dynamic URL Rewrites for SEO

The general consensus in the SEO world has held that search engine friendly static URLs are indexed more effectively than complicated database-driven (and seemingly nonsensical) dynamic URLs.  However, according to a recent post on Google's Wemaster Blog, that...

Launch of Search Engine CUIL Premature?

The internet has been abuzz with the news of a new search engine created by former Google engineers called CUIL today.  It offers a new interface and a new take on search, sporting its own algorhythm.  However, a few quick searches reveal deep holes in CUIL's index...