PHASEOUS

Category: Tips & Tricks

  • How to Improve Traffic with Micro-blogging

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    Pete Lacis
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    One of the most popular off-shoots of the Web 2.0 space has been the advent of micro-blogging.  This capability enables users to post short “updates” (usually no more than 140 characters long) in lieu of lengthy blog posts and has means to share this information within a specific community or the internet at large.  While…

  • WordPress 2.6 Upgrade Available

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    Pete Lacis
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    For all those WordPress users out there, be certain to upgrade to version 2.6 which is out today.  WordPress is certainly a favorite blog/cms platform of ours, for its ease of use it matched equally by its search engine optimization friendly design. Be sure to check out this video about all the new features and…

  • Google, Yahoo to Index (some) Flash

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    Pete Lacis
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    With the announcement that Adobe was providing optimized Flash Player technolgoy to Google and Yahoo, the SEO community has been a buzz about what this could mean for the industry.  Until now, practically all content located within a flash or shockwave file has been invisible to search engines.  The news here is that this new…

  • Phaseous on Fox Business

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    Pete Lacis
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    Phaseous is featured in this article on Fox Business by Nancy Colasurdo.  This piece is a great representation of our approach to branding, site building and optimization. http://www.foxbusiness.com/story/personal-finance/web-site/

  • Internet Anonymity

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    Pete Lacis
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    During the days of the early Internet (web 1.0 as some refer to it), as soon as folks were able to get online they began searching for and participating in the discussion of special interests (such as playing electric guitar) that mirrored their passions.  Due to the limitations of technology of the day (i.e. number…

  • Online Reputation Management

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    Pete Lacis
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    Data is a funny thing. It’s easy to create, but difficult to destroy. Many successful businesses provide data recovery and forensics services. The fact is that even when we think data has been erased, in most cases the data is still floating around somewhere. In the world of blogs, social networking and the syndication of…

  • Content is King

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    Pete Lacis
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    People often ask me, “What are the secrets to Search Engine Optimization?” When I inform folks that the technology and techniques to properly optimize content for the web has been around since practically its inception, they are quite surprised. With all of the pomp and circumstance surrounding web site design over the past several years,…

  • The Truth About Links

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    Pete Lacis
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    The more credible sources you cite in making any argument, the more sound your argument will come across. The same can be said for how search engines gage your online reputation. If a search engine considers a particular site an authority on any given topic, (for Google this is called “page rank”) it links to…

  • Why META Data is Important

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    Pete Lacis
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    So you’ve invested a lot of time and money in your website. You’ve got a great looking logo and professional copy. One problem though…..no one knows your website exists! Many of my clients have been in theis scenario at some point, and often the solution is (thankfully) quite simple. Once quick look at the source…

  • Is Social Networking Right For You?

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    Pete Lacis
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    With booming sites like MySpace, Facebook, Twitter, FriendFeed, etc., many of my clients have asked for my help in the social networking space. Many are surprised when I suggest that they shouldn’t do anything at all. Sure, its a very powerful area to participate in, and has far-reaching capabilities. The ability to build online communities…