Invent a Word and Own the Space
May 12, 2008
As traffic and the resultant competition on the internet is growing exponentially each day, we need to devise new and creative ways to make our content stand out. Regardless if you’re engaging in organic or paid SEO tactics, if you’re offering the sames services that everyone else is, it will become increasingly expensive to play in that space. If you invent your own space, you own it.
Phaseous Phact: When coming up with new products and services, or even when naming your new business venture, invent a new word that doesn’t appear anywhere else on the net.
Building Your Own Content Cloud
May 5, 2008
Today I judge a new website or platform by its ability to extend beyond itself. I don’t want to have 10 different sites just so folks can learn about me. However, sites like Facebook, Twitter, Flickr, YouTube, LinkedIn, Plaxo, etc, do offer some really great services. The key is leveraging the capabilities of these sites all in one place. Whether its through the use of RSS feeds, javascript applications or other means, each of the aforementioned sites provide ways in which I can highlight the content that I have in each of these different places in one centralized location. So whether its your own personal blog or a Facebook profile, each of these sites provide highly effective ways in which to build your own content cloud across the internet and drive traffic to your website.
Phaseous Phact: It might seem like a lot of clubs to join, but consider getting an account with all the aforementioned websites to further your content cloud. Then streamline all of them!
Why You Need Your Own Website
April 28, 2008
Some might wonder what’s the point in having your own webiste, when there are so many free options out there. With all the benefits that Facebook, MySpace and the rest of the social networking sphere have brought to the internet, keep in mind you’re using a free service and you don’t really own what you’re working with. To that point, you don’t have complete control to steer your messaging and influence whatever discussion you’re participating in. This is why I suggest all my clients that want to participate in the social networking space first and foremost establish their own personal websites with professional branding and design. We’re not talking about the glorified online corporate brochures of yesteryear. Rather, this is your platform for begining and controlling the discussion you wish to have. Add all of the SEO benefits of a personal blog site or the like and you’re well on your way to steering the discussion your way. Just be sure you properly optimize your content.
Phaseous Phact: Get your own brand and website first. Then hit the social networks to further enhance your web presence.
