Services
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Our proprietary approach to Search Engine Optimization & Search Engine Marketing involves an extensive analysis into how your website is performing from a search engine optimization standpoint, how your competitors are performing, and what steps need to be taken in order to improve search engine results. Areas covered include site META information, site architecture and design, site content, site communication capabilities (RSS/ATOM/Contact Forms), site map, Google Analytics, inbound and outbound site link analysis, top referral traffic analysis, keyword analysis, social networking, press/media features, strategic partnerships and participation in online content clouds.
Interactive Marketing
The first step in optimizing a website for search engine indexing involves the architecture and actual site copy. The next steps involve the ongoing efforts to keep the content of your site fresh, as well as the various promotion and link building techniques that are critical to effectively build and maintain a positive online reputation. Put simply, the more external websites that link to your website, the more of an “authority” search engines consider your website, the higher it will rank in search engine results pages (SERPs).
Our Interactive Marketing practice is full-service integrated approach to increase brand visibility and awareness online. Methods include search engine optimization, search engine marketing, site capability optimization, social networking, RSS & ATOM feeds, all leveraging data culled from Google Analytics.
Training
Leveraging our expertise within the digital marketing and traditional public relations worlds, we have developed creative training solutions to bridge the gap between these exciting online tools and busy PR practitioners. Programs range from one-way lectures and webinars to half-day and full-day intensive collaborative training seminars, customized to meet your specific needs.
Interested in learning more, and getting a proposal designed specifically for you? Contact us for a free 30 minute consultation on what Phaseous can do for your business.