How the Facebook Like Feature Increases Inbound Traffic and Leads
June 16, 2010
When Facebook unveiled the ability for web content creators to embed their “Like” feature in third-party websites in April, it had the potential to be a game changer practically overnight. The concept of directly leveraging Facebook’s user-base to drive traffic to one’s blog was huge. But would it actually work?
Since in the world of analytics we like to see hard data, this week Mashable reported that after users of blog platform TypePad installed the Facbook “Like” capability on their blogs, traffic to their blogs increased by 50%. Since most modern CMS’ like Joomla and Drupal (let alone WordPress) are essentially blogs on steroids, it is reasonable to deduce that the same benefit can be seen when implementing the Facebook “Like” feature on a CMS-built website. Just make sure that the content your are linking via the “Like” feature provides value, entertainment or both….otherwise you will loose trust and harm your online reputation.
Is Social Networking Right For You?
May 19, 2008
With booming sites like MySpace, Facebook, Twitter, FriendFeed, etc., many of my clients have asked for my help in the social networking space. Many are surprised when I suggest that they shouldn’t do anything at all. Sure, its a very powerful area to participate in, and has far-reaching capabilities. The ability to build online communities and manage them from central locations is truly something marvelous. However, to truly take advantage of the benefits that these sites and services offer, it takes time. More specifically, its not enough to just create a MySpace or Facebook profile and say you’re an active participant in the social networking world. Quite simply, you have to live in it and make it a part of your daily routines in order to see the benefit of that space. Nobody wants to see an abandoned MySpace or Facebook profile. No one is going to follow you on Twitter if you never post. No one is going to subscribe to your RSS feeds if you don’t have anything to say. So before you take that leap into the social networking space, consider for a moment if you’re willing to shift the way you work and communicate.
Phaseous Phact: If you want to dive into social networking, designate one person in your company to monitor the pages daily. This is an ideal task for interns!
