Tag: search engine optimization

  • Content is King

    People often ask me, “What are the secrets to Search Engine Optimization?” When I inform folks that the technology and techniques to properly optimize content for the web has been around since practically its inception, they are quite surprised. With all of the pomp and circumstance surrounding web site design over the past several years,…

  • The Truth About Links

    The more credible sources you cite in making any argument, the more sound your argument will come across. The same can be said for how search engines gage your online reputation. If a search engine considers a particular site an authority on any given topic, (for Google this is called “page rank”) it links to…