Online Reputation Management

Data is a funny thing. It’s easy to create, but difficult to destroy. Many successful businesses provide data recovery and forensics services. The fact is that even when we think data has been erased, in most cases the data is still floating around somewhere. In the world of blogs, social networking and the syndication of content, this is even more true. An interesting example of this: Back in the year 2000, I was on a business trip in Chicago. While at dinner with friends, I was casually approached and then interviewed by a reporter saying he was covering the 2000 election. Turns out I was quoted in The New York Times, but I had no idea this happened until summer of 2007 via a google alert for my name. This goes to show that anything you say, even many years after it was first published online, search engines are still indexing and serving up relevant information.

Phaseous Phact: When writing an email or posting content online, don’t write anything you wouldn’t want to appear on the cover of the New York Times.


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