Month: October 2008
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When not to rely on SEO
While investing in SEO in today’s market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal. As discussed over on searchengineguide.com: If you have created a completely new product that serves a completely new niche, there simply may not be…
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ROI on SEO vs. PPC
Just as savvy investors see opportunity in down markets, internet marketers and SEO experts do the same when they notice a disproportion in spending on PPC (pay-per-click) advertising compared to SEO. The often referenced “Google Heat Map” indicates that the lion-share of clicks for search results are within the organic listings. That said, recent reports…