When not to rely on SEO

While investing in SEO in today’s market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal.  As discussed over on searchengineguide.com: If you have created a completely new product that...
ROI on SEO vs. PPC

ROI on SEO vs. PPC

Just as savvy investors see opportunity in down markets, internet marketers and SEO experts do the same when they notice a disproportion in spending on PPC (pay-per-click) advertising compared to SEO.  The often referenced “Google Heat Map” indicates that...

Google and Dynamic URL Rewrites for SEO

The general consensus in the SEO world has held that search engine friendly static URLs are indexed more effectively than complicated database-driven (and seemingly nonsensical) dynamic URLs.  However, according to a recent post on Google’s Wemaster Blog, that...

Launch of Search Engine CUIL Premature?

The internet has been abuzz with the news of a new search engine created by former Google engineers called CUIL today.  It offers a new interface and a new take on search, sporting its own algorhythm.  However, a few quick searches reveal deep holes in CUIL’s...