Author: Pete Lacis

  • Invent a Word and Own the Space

    As traffic and the resultant competition on the internet is growing exponentially each day, we need to devise new and creative ways to make our content stand out. Regardless if you’re engaging in organic or paid SEO tactics, if you’re offering the sames services that everyone else is, it will become increasingly expensive to play…

  • Building Your Own Content Cloud

    Today I judge a new website or platform by its ability to extend beyond itself. I don’t want to have 10 different sites just so folks can learn about me. However, sites like Facebook, Twitter, Flickr, YouTube, LinkedIn, Plaxo, etc, do offer some really great services. The key is leveraging the capabilities of these sites…

  • Why You Need Your Own Website

    Some might wonder what’s the point in having your own webiste, when there are so many free options out there. With all the benefits that Facebook, MySpace and the rest of the social networking sphere have brought to the internet, keep in mind you’re using a free service and you don’t really own what you’re…