How the Facebook Like Feature Increases Inbound Traffic and Leads
When Facebook unveiled the ability for web content creators to embed their "Like" feature in third-party websites in April, it had the potential to be a game changer practically overnight. The concept of directly leveraging Facebook's user-base to drive traffic to...
How to write a SEO-friendly press release
Today it is more important than ever to understand and appreciate the nuances of how authoring content for the web differs from old-school press release and marketing copywriting. Gone are the long and elaborate introductory paragraphs. As search engines treat the...
Social Media for Realtors
Its no news that realtors are looking for innovative ways to generate leads these days. What is different is how they're able to efficiently leverage technology to achieve their goals and set themselves apart from the competition. As we've discussed in the past,...
The future of public relations
With the growing number of public relations agencies delving into digital & social media, the misunderstanding and misuse of these new technologies and capabilities appears to be the standard rather than the exception. David Henderson addresses this point beautifully...
Why Building a Flash Website is a Bad Idea
Even though its widely accpeted in the SEO community that flash based websites are not search engine friendly, this information isn't universally known, let alone properly understood. A recent discussion on this topic convinced me that this subject was worth...
Why Obama Shouldn’t Give Up His Blackberry
This morning I happened upon this AP story from CNN.com where the author suggested President-Elect Obama may have to give up his Blackberry handheld because his emails could be subpoenaed and made public, not to mention the fact that consumer cell devices are rather...
When not to rely on SEO
While investing in SEO in today's market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal. As discussed over on searchengineguide.com: If you have created a completely new product that serves...
ROI on SEO vs. PPC
Just as savvy investors see opportunity in down markets, internet marketers and SEO experts do the same when they notice a disproportion in spending on PPC (pay-per-click) advertising compared to SEO. The often referenced "Google Heat Map" indicates that the...
Google and Dynamic URL Rewrites for SEO
The general consensus in the SEO world has held that search engine friendly static URLs are indexed more effectively than complicated database-driven (and seemingly nonsensical) dynamic URLs. However, according to a recent post on Google's Wemaster Blog, that...
Launch of Search Engine CUIL Premature?
The internet has been abuzz with the news of a new search engine created by former Google engineers called CUIL today. It offers a new interface and a new take on search, sporting its own algorhythm. However, a few quick searches reveal deep holes in CUIL's index...