How to write a SEO-friendly press release

Today it is more important than ever to understand and appreciate the nuances of how authoring content for the web differs from old-school press release and marketing copywriting. Gone are the long and elaborate introductory paragraphs.  As search engines treat the...

Social Media for Realtors

Its no news that realtors are looking for innovative ways to generate leads these days.  What is different is how they’re able to efficiently leverage technology to achieve their goals and set themselves apart from the competition.  As we’ve discussed in...

Why Building a Flash Website is a Bad Idea

Even though its widely accpeted in the SEO community that flash based websites are not search engine friendly, this information isn’t universally known, let alone properly understood.  A recent discussion on this topic convinced me that this subject was worth...

When not to rely on SEO

While investing in SEO in today’s market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal.  As discussed over on searchengineguide.com: If you have created a completely new product that...
ROI on SEO vs. PPC

ROI on SEO vs. PPC

Just as savvy investors see opportunity in down markets, internet marketers and SEO experts do the same when they notice a disproportion in spending on PPC (pay-per-click) advertising compared to SEO.  The often referenced “Google Heat Map” indicates that...