PHASEOUS

Category: SEO

  • Google, Yahoo to Index (some) Flash

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    by

    Pete Lacis
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    With the announcement that Adobe was providing optimized Flash Player technolgoy to Google and Yahoo, the SEO community has been a buzz about what this could mean for the industry.  Until now, practically all content located within a flash or shockwave file has been invisible to search engines.  The news here is that this new…

  • Phaseous on Fox Business

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    Pete Lacis
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    Phaseous is featured in this article on Fox Business by Nancy Colasurdo.  This piece is a great representation of our approach to branding, site building and optimization. http://www.foxbusiness.com/story/personal-finance/web-site/

  • Internet Anonymity

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    by

    Pete Lacis
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    During the days of the early Internet (web 1.0 as some refer to it), as soon as folks were able to get online they began searching for and participating in the discussion of special interests (such as playing electric guitar) that mirrored their passions.  Due to the limitations of technology of the day (i.e. number…

  • Content is King

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    Pete Lacis
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    People often ask me, “What are the secrets to Search Engine Optimization?” When I inform folks that the technology and techniques to properly optimize content for the web has been around since practically its inception, they are quite surprised. With all of the pomp and circumstance surrounding web site design over the past several years,…

  • The Truth About Links

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    Pete Lacis
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    The more credible sources you cite in making any argument, the more sound your argument will come across. The same can be said for how search engines gage your online reputation. If a search engine considers a particular site an authority on any given topic, (for Google this is called “page rank”) it links to…

  • Why META Data is Important

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    Pete Lacis
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    So you’ve invested a lot of time and money in your website. You’ve got a great looking logo and professional copy. One problem though…..no one knows your website exists! Many of my clients have been in theis scenario at some point, and often the solution is (thankfully) quite simple. Once quick look at the source…

  • Invent a Word and Own the Space

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    Pete Lacis
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    As traffic and the resultant competition on the internet is growing exponentially each day, we need to devise new and creative ways to make our content stand out. Regardless if you’re engaging in organic or paid SEO tactics, if you’re offering the sames services that everyone else is, it will become increasingly expensive to play…

  • Why You Need Your Own Website

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    by

    Pete Lacis
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    Some might wonder what’s the point in having your own webiste, when there are so many free options out there. With all the benefits that Facebook, MySpace and the rest of the social networking sphere have brought to the internet, keep in mind you’re using a free service and you don’t really own what you’re…