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Tag: public relations

  • How to write a SEO-friendly press release

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    by

    Pete Lacis
    in ,

    Today it is more important than ever to understand and appreciate the nuances of how authoring content for the web differs from old-school press release and marketing copywriting. Gone are the long and elaborate introductory paragraphs.  As search engines treat the information at the beginning of a string (i.e. title or sentence) with greater importance…

  • The future of public relations

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    by

    Pete Lacis
    in , ,

    With the growing number of public relations agencies delving into digital & social media, the misunderstanding and misuse of these new technologies and capabilities appears to be the standard rather than the exception.  David Henderson addresses this point beautifully in his post about The Changing Face of PR Leadership.  If these major agencies are to…

  • When not to rely on SEO

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    by

    Pete Lacis
    in ,

    While investing in SEO in today’s market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal.  As discussed over on searchengineguide.com: If you have created a completely new product that serves a completely new niche, there simply may not be…