by Pete Lacis | Jun 30, 2009 | SEO, Tips & Tricks
Today it is more important than ever to understand and appreciate the nuances of how authoring content for the web differs from old-school press release and marketing copywriting. Gone are the long and elaborate introductory paragraphs. As search engines treat the...
by Pete Lacis | Jan 14, 2009 | Social Networking, Tips & Tricks, Web 2.0
With the growing number of public relations agencies delving into digital & social media, the misunderstanding and misuse of these new technologies and capabilities appears to be the standard rather than the exception. David Henderson addresses this point...
by Pete Lacis | Oct 23, 2008 | SEO, Tips & Tricks
While investing in SEO in today’s market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal. As discussed over on searchengineguide.com: If you have created a completely new product that...