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Tag: SEO

  • How to write a SEO-friendly press release

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    Pete Lacis
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    Today it is more important than ever to understand and appreciate the nuances of how authoring content for the web differs from old-school press release and marketing copywriting. Gone are the long and elaborate introductory paragraphs.  As search engines treat the information at the beginning of a string (i.e. title or sentence) with greater importance…

  • Why Building a Flash Website is a Bad Idea

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    Pete Lacis
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    Even though its widely accpeted in the SEO community that flash based websites are not search engine friendly, this information isn’t universally known, let alone properly understood.  A recent discussion on this topic convinced me that this subject was worth revisiting. Put simply, the way search engines work is that when they get hip to…

  • When not to rely on SEO

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    Pete Lacis
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    While investing in SEO in today’s market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal.  As discussed over on searchengineguide.com: If you have created a completely new product that serves a completely new niche, there simply may not be…

  • Google and Dynamic URL Rewrites for SEO

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    Pete Lacis
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    The general consensus in the SEO world has held that search engine friendly static URLs are indexed more effectively than complicated database-driven (and seemingly nonsensical) dynamic URLs.  However, according to a recent post on Google’s Wemaster Blog, that assumption is not exactly accurate.  As most major websites today are based on database driven content management…

  • Content is King

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    Pete Lacis
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    People often ask me, “What are the secrets to Search Engine Optimization?” When I inform folks that the technology and techniques to properly optimize content for the web has been around since practically its inception, they are quite surprised. With all of the pomp and circumstance surrounding web site design over the past several years,…

  • The Truth About Links

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    Pete Lacis
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    The more credible sources you cite in making any argument, the more sound your argument will come across. The same can be said for how search engines gage your online reputation. If a search engine considers a particular site an authority on any given topic, (for Google this is called “page rank”) it links to…

  • Why META Data is Important

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    Pete Lacis
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    So you’ve invested a lot of time and money in your website. You’ve got a great looking logo and professional copy. One problem though…..no one knows your website exists! Many of my clients have been in theis scenario at some point, and often the solution is (thankfully) quite simple. Once quick look at the source…

  • Invent a Word and Own the Space

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    Pete Lacis
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    As traffic and the resultant competition on the internet is growing exponentially each day, we need to devise new and creative ways to make our content stand out. Regardless if you’re engaging in organic or paid SEO tactics, if you’re offering the sames services that everyone else is, it will become increasingly expensive to play…

  • Why You Need Your Own Website

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    by

    Pete Lacis
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    Some might wonder what’s the point in having your own webiste, when there are so many free options out there. With all the benefits that Facebook, MySpace and the rest of the social networking sphere have brought to the internet, keep in mind you’re using a free service and you don’t really own what you’re…