How to write a SEO-friendly press release

Today it is more important than ever to understand and appreciate the nuances of how authoring content for the web differs from old-school press release and marketing copywriting. Gone are the long and elaborate introductory paragraphs.  As search engines treat the...

Why Building a Flash Website is a Bad Idea

Even though its widely accpeted in the SEO community that flash based websites are not search engine friendly, this information isn’t universally known, let alone properly understood.  A recent discussion on this topic convinced me that this subject was worth...

When not to rely on SEO

While investing in SEO in today’s market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal.  As discussed over on searchengineguide.com: If you have created a completely new product that...

Google and Dynamic URL Rewrites for SEO

The general consensus in the SEO world has held that search engine friendly static URLs are indexed more effectively than complicated database-driven (and seemingly nonsensical) dynamic URLs.  However, according to a recent post on Google’s Wemaster Blog, that...

Content is King

People often ask me, “What are the secrets to Search Engine Optimization?” When I inform folks that the technology and techniques to properly optimize content for the web has been around since practically its inception, they are quite surprised. With all...