Web 2.0 – PHASEOUS

How the Facebook Like Feature Increases Inbound Traffic and Leads

Jun 16, 2010

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in SEO, Social Networking, Tips & Tricks, Web 2.0

When Facebook unveiled the ability for web content creators to embed their “Like” feature in third-party websites in April, it had the potential to be a game changer practically overnight. The concept of directly leveraging Facebook’s user-base to drive traffic to one’s blog was huge. But would it actually work? Since in the world of…

The future of public relations

Jan 14, 2009

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by

Pete Lacis

in Social Networking, Tips & Tricks, Web 2.0

With the growing number of public relations agencies delving into digital & social media, the misunderstanding and misuse of these new technologies and capabilities appears to be the standard rather than the exception. David Henderson addresses this point beautifully in his post about The Changing Face of PR Leadership. If these major agencies are to…

Why Obama Shouldn’t Give Up His Blackberry

Nov 17, 2008

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Pete Lacis

in Social Networking, Tips & Tricks, Web 2.0

This morning I happened upon this AP story from CNN.com where the author suggested President-Elect Obama may have to give up his Blackberry handheld because his emails could be subpoenaed and made public, not to mention the fact that consumer cell devices are rather easily tracked. As a technology expert and enthusiast, I have to…

How to Improve Traffic with Micro-blogging

Jul 24, 2008

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by

Pete Lacis

in SEO, Social Networking, Tips & Tricks, Web 2.0

One of the most popular off-shoots of the Web 2.0 space has been the advent of micro-blogging. This capability enables users to post short “updates” (usually no more than 140 characters long) in lieu of lengthy blog posts and has means to share this information within a specific community or the internet at large. While…

WordPress 2.6 Upgrade Available

Jul 15, 2008

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Pete Lacis

in SEO, Tips & Tricks, Web 2.0

For all those WordPress users out there, be certain to upgrade to version 2.6 which is out today. WordPress is certainly a favorite blog/cms platform of ours, for its ease of use it matched equally by its search engine optimization friendly design. Be sure to check out this video about all the new features and…

Phaseous on Fox Business

Jun 25, 2008

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Pete Lacis

in Press, SEO, Tips & Tricks, Web 2.0

Phaseous is featured in this article on Fox Business by Nancy Colasurdo. This piece is a great representation of our approach to branding, site building and optimization. http://www.foxbusiness.com/story/personal-finance/web-site/

Online Reputation Management

Jun 16, 2008

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by

Pete Lacis

in Tips & Tricks, Web 2.0

Data is a funny thing. It’s easy to create, but difficult to destroy. Many successful businesses provide data recovery and forensics services. The fact is that even when we think data has been erased, in most cases the data is still floating around somewhere. In the world of blogs, social networking and the syndication of…

Is Social Networking Right For You?

May 19, 2008

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by

Pete Lacis

in Social Networking, Tips & Tricks, Web 2.0

With booming sites like MySpace, Facebook, Twitter, FriendFeed, etc., many of my clients have asked for my help in the social networking space. Many are surprised when I suggest that they shouldn’t do anything at all. Sure, its a very powerful area to participate in, and has far-reaching capabilities. The ability to build online communities…

Building Your Own Content Cloud

May 5, 2008

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Pete Lacis

in Social Networking, Tips & Tricks, Web 2.0

Today I judge a new website or platform by its ability to extend beyond itself. I don’t want to have 10 different sites just so folks can learn about me. However, sites like Facebook, Twitter, Flickr, YouTube, LinkedIn, Plaxo, etc, do offer some really great services. The key is leveraging the capabilities of these sites…

Why You Need Your Own Website

Apr 28, 2008

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by

Pete Lacis

in SEO, Social Networking, Tips & Tricks, Web 2.0

Some might wonder what’s the point in having your own webiste, when there are so many free options out there. With all the benefits that Facebook, MySpace and the rest of the social networking sphere have brought to the internet, keep in mind you’re using a free service and you don’t really own what you’re…

Category: Web 2.0